Monoïkos 1297 – When Luxury Tells the Story of Monaco

The concept was born from a simple yet compelling observation by founders Leticia de Massy and Charlotte de Pariente. While Monaco is home to the world’s most prestigious luxury maisons, there were very few high-end creations that genuinely reflected the history and soul of the Principality itself. Their vision was to create “gifts with a story” – not traditional souvenirs, but collectible pieces that embody Monaco’s unique cultural legacy.

The brand’s name refers to one of the defining moments in Monegasque history. 1297 marks the year when François Grimaldi, later known as Malizia (“The Cunning”), is said to have captured the Fortress of Monaco by disguising himself as a Franciscan monk before opening the gates to his companions. This legendary event symbolizes the beginning of the Grimaldi dynasty, which continues to reign today. Unsurprisingly, motifs such as the monk, the fortress and the spirit of Malizia frequently appear throughout the brand’s collections.

^{Photo © RIVIERA BUZZ}

Rather than following seasonal fashion trends, Monoïkos 1297 creates thematic collections that celebrate different chapters of Monaco’s remarkable story. From the legendary Monaco Grand Prix and the scientific expeditions of Prince Albert I, to the Principality’s historic neighbourhoods, maritime heritage, the Jardin Exotique, Princess Grace’s Rose Garden and the legacy of the International Circus Festival, each collection offers a new perspective on Monaco’s cultural identity.

Equally important is the brand’s commitment to craftsmanship. Monoïkos 1297 collaborates with... 

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